time ago I wrote about the need to have Search friendly page before having to worry so much about having search engine optimized site. I want to develop this issue here and look at what exactly is search engine friendly website.
Strong URL
There is a belief in the value of using keywords in your domain name, and whether it will make any difference at all in the ranking algorithms. Is it a lot or a little, I think the whole process of optimization is largely about doing a whole lot of “not very much”. SEO is often a series of steps, which together you closer to your goal. Besides using keywords in your domain name, there is not really much you can do to “optimize” it. The best thing is, if possible, make sure that the keywords are the name of the company and security of the URL. This ensures that anyone with links to the company you will use your keywords in the link. You can also use keyword-rich great architecture of the URL for the folder and subfolders. This idea can give search engines the content before indexing each page, and help them to group related content together.
Effective Title and Meta Tags
to be search engine friendly title tags and Meta Description tags, they must meet two criteria:
- They are present
- are unique
them Optimization is important. However, if the page is live on the internet, even if it is not optimized, you must make sure that they have a unique title tags and meta descriptions for each page. Is this the first, optimize later. Making sure you have unique title tags for each page, it sounds like a no-brainer, but you'd be surprised how often a lack of these two key elements. A few years ago, we had a customer who used the timer, which not only failed to create a way to add a unique title for each page, but not the way it Add any text to any of these tags! The code looks like this: We were told that it will take several months, to add the features you need to craft unique titles for your pages, but I was expecting to get their site to do so. They did not want to shoot their developers, so they fired. There is no excuse for any web developer to know so little about building websites that he or she does not provide a place for unique title tags and meta descriptions on your site. If the site does not have this feature, if it is not the function, developers can add immediately to find a developer who can!
Reduce Bloat Code
code bloat is one of my little pastimes when I'm evaluating sites. I like looking at the source code of the Web page, and then going to see how long the code is mentally and compare it to how long it should be. But what I really like it when I see a well-designed site with very little code. This is as it should be! Many people use the software to build websites that allow you to create the visual, and then chop the code. Some do a good job of reducing the code bloat, but it is never 100%. Unfortunately, many of the “Professional” designers do not even know enough about the code to fix the code bloat, these programs create. Reducing bloat code into your web page retrieval time, which is one of the signals used in assessing the search page. With faster download speeds, search engines are able(or willing) to index more pages on your site's ranking in search results. It also makes the user interface much better, which increases the conversion rate. One of the easiest ways to reduce code bloat is to remove the unnecessary code in external files. CSS and JavaScript code are two of the biggest culprits of code bloat, which can be easily moved off every page. Developers should already know this, but it is not often used little or not at all. Moving this code to external files, the user needs only to download the file once and it applies to all the parties in accordance with the recommendations. If the code is on the page, and then must be taken from each side of the view. This again creates additional code for search engines, and slows down the user experience.
proper use of header
There is an argument for the value of item tags(h1-h6) to improve search engine rankings. Again, the value may be small, but I believe that having a strong semantic markup of content using tags Hx gives the search engines a better idea of ??how to “read” the content, and therefore the value is. Many webmasters simply bold headlines or paragraphs can make font bigger or a different color. That everything is in order for the user, and can send a signal to the search engines, but the best way to show text box paragraph is to make sure that the tag is in the header. Signs header should be implemented similar to the outline format that was used in high school. The paper had its title(H1), the three main points(H2) and your sub-(H3), and sub-sub-(h4) points. It's that simple! One mistake many developers today is to put almost everything in the header tag. Navigation elements, links, products and even your logo! There is nothing wrong with using header tags for each of these items, but you want to book tags h1-3 content areas. It should be only one h1 on every page.
Strong Navigation and Internal Links
Search engine friendly navigation and linking structure is based on internet search engine friendly. This is one of the areas where, if everything is done right, but your link structure is all right, you're shooting yourself in the foot in all the other optimization efforts. Before the development of the site, you need to have a clear idea of ??your navigation structure, and everything has to have a clear goal. Be ready to adapt and change their best ideas when keyword research suggests recommended to navigate more keywords and user-focused. Two things to consider when building your navigation. 1) Make sure that the search engines can follow the links. 2) Do not do navigation(header or footer) map page to every page in your site. Both of these can hurt your optimization efforts.
Great On-contents
A few years ago I had a potential client contact to us to optimize their site. Through our discussions, we came to an impasse. They did not want to make changes in the content of your website. They had it “just the way we want to,” and will not budge. They had poured thousands of dollars in the project, and I liked that it was exactly. Not only were they unwilling to optimize your content, do not want to take the text from the image so the search engines can read it! At this point, we know that there is nothing we can do for them. making sure that the text is indexible by search engines is the most important. Search engines can not read text embedded in images, and this is one of the key indicators that each page on your site is about. If the parties do not have a(readable) text, the chances are very slim rankings. After each page of your website is search engine friendly, you can begin the process of optimizing the targeted keyword. But do not jump too far. All the keywords in the world will not help if your site is not friendly to begin with. Click here and you'll be surprised at how just what your friendly search sites start bringing traffic you want. Optimization at this point is a bonus
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