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How to optimize mobile site

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These days, offering customers a mobile version of your website is not just a nice addition-is an absolute “must do” in a world of ever-increasing use of smartphones and market penetration. If you have not yet taken the time to build a mobile version of the website, or if you've been around the process by installing a mobile bland template on top of the existing site, now is the time to make this process using the instructions below. Moreover, even if you already use mobile design function, you will have to review that information, as mobile SEO best practices constantly changing. Here's how to build a mobile website that is attractive to both users and search engine spiders:

User Experience Tips

Tip #1: Understanding How Consumers Interact with Mobile Pages

Your absolute first step in the process of developing a mobile website should put some serious thought, how on- the-go users will interact in different ways with the mobile site than the desktop version. For example, suppose that you are a New York City Restaurant, who is building a mobile version of the website for the first time. Although the desktop version can(and should) include beautifully crafted describing the background and a wide range of culinary inspiration in the details, this information is worse than useless on mobile site. mobile user accesses a site via smartphone or tablet specific mission in mind. Maybe he needs to know when you may want to open or directions to your location. These guys are not on your side to view-They are there for immediate information. As a result, it is important to begin the process of designing a mobile this way of thinking, to ensure that the items you choose to on this site are limited edition version of their needs, not your ego thing.

Tip #2: Declutter Your Mobile Interface

Assuming you followed the process described in Tip #1, your mobile version website should contain only functions necessary for immediate access to a smartphone or tablet. Even still, it's best to follow the timeless wisdom of Coco Chanel “remove one piece of jewelry before leaving the house.” As for the small screens of mobile world, white space is your friend. Include one fewer features than you think viewers really need, and their eyes will thank you!

Tip #3: Maintain consistent branding

Given the recent emphasis on the Google brand, it is clear why the use of mobile inventory templates it's a bad idea for your web site. Instead, a much better solution, both in terms of SEO and user experience is to invest in a custom mobile design that is able to perform its brand, colors, fonts, images and themes, mobile viewers and search engines.

Tip #4: Kill any Flash or JavaScript files

Though gripes about Flash files on mobile devices used to apply only to Apple users, even Android has recently issued a statement that it will stop supporting Adobe Flash installed equipment for new users of August 15, 2012. The lesson here is obvious. If you install Flash or JavaScript files to a mobile version of the website, there is a good chance users will not be able to use them. The solution? Do not install it in the first place!

Tip #5: Remove Pop-up Windows

Similarly, to get rid of pop-up windows, which can be transferred to the mobile version of the website desktop place. Really, anyone who has ever had to close the browser window mobile, because it is able to accurately teeny-tiny click “Close” button in the corner of frustrating pop-up ads to understand why this is so important. But for the uninitiated, it will be easy … Pop-ups are annoying on mobile devices, and even if you somehow manage to improve their mobile computers, I guarantee that they do much more damage to the brand image. Is everyone a favor and get rid of them!

Tip #6: Provide a link to your web site Full

Finally, no matter how the building or structure your a mobile version of a website, make sure that you include a link to your full page. Although 95 percent of the mobile audience will have access to the site to get specific pieces of information only, you may still end up with a few who want to work with the features that remain from the phone interface. Do not destroy these users by keeping them stuck in a redirect loop mobile site. Instead, it was obvious how to navigate back to the main page, if viewers wish.

SEO Tips

Tip #1: Use Responsive Web Design serve the same HTML with separate CSS

the following recommendations on how best to handle the mobile version of the site is derived directly from Google lips

Google recommends that webmasters to follow industry best practices of responsive web design Internet, namely serving the same HTML for all devices and using only CSS media queries to decide on any device rendering.

If you can not use responsive web design for some reason, Google will continue to support serving different HTML content, or content on the same or separate “mobile versus desktop” URL(although you may need to take additional steps to ensure that the Googlebot can index these instances correctly).

Tip #2: Use your cell phone with the automatic redirection URL

In the past, there was a lot of back and next in the world of SEO and mobile use-specific site would share a link or social equity shares. However, Google has set this misconception to rest clearly reaffirming its support for the mobile URL(for example, m.yourdomain.com). Detailed information on how to redirect the user to establish between stationary and mobile IP, look at ” redirects and User-Agent Price analysis ” article by Google. There you will find instructions on how to set up automatic redirection using both HTTP redirect and JavaScript redirect protocols, as well as fragments of code required to implement these changes on its website.

Tip #3: Use Mobile-related Canonical Tags with Care

One final mobile SEO clarify misunderstanding is the idea that canonical tags should be stopped all duplicate addresses phone(with the exception of the home page to be shared). However, as a result of Google clarification on this issue, it now appears that the canonical tag should be used on all mobile sites, even if the content of those pages is equivalent to a little different. Maybe it will not prohibit the parties from the rankings for the keywords unique to the respective platforms, although the canonical tag is in place. important lesson that webmasters should take the last Google notices is that the world of mobile SEO is always changing. While this is always important to understand the needs of their users, and update your mobile phone interface design best meet these priorities, it is important that the correct way to handle the installation of mobile web may change from time to time from the perspective of SEO. As a result, it is essential that mobile web design can not afford to “set it and forget it” type of thing. This is a point to constantly update their design and implementation of new recommendations that come out of Google or industry websites, and you will consistently get the best results when it comes to mobile performance. image credit: Shutterstock / Reinhold Foeger

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